Haworth Corporate Identity Standards

Date 2012

Designers Armando Cajina, Lindsay Sullivan

Creative Director

Writer

Editor ,

Firm

Client

Category ,

Developing a cohesive global brand identity gives Haworth the opportunity to build lasting recognition and truly own its brand. This brand book serves as a guiding beacon – establishing a clear foundation from which all brand expressions are shaped and ensuring consistency across every marketing and communication effort.

SizeBinder:
W 8 x H 9 x D 2.5
Pages:
W 5.5 x H 8.5
Dividers:
W 6 x H 8.5

Printer/Producer Pageworks

Paper/Material Binder: Kraft board. Dividers: Linen ivory uncoated cover. Pages: White coated and uncoated cover and text.

Techniques Cover: Gray linen cloth spine with white screen printing. Covers: Screen printing, 3 colors, silver foil stamping. Tabs: Silver foil stamping, die cut and 3 hole drilled. Pages: Offset printing, 4 color process. 3 hole drilled.

Copyright Haworth

Artifact Type Original (2)

Donor Haworth

ID Number 12360