A LEGACY DESERVING
The design work included in the Archives represents significant contributions to the evolution of the graphic design discipline: the work will INTEREST, EXCITE, INSPIRE, INTRIGUE, AND EDUCATE. It has met a need, solved a problem, or sold an idea, product, service, or event. It is likely to have received recognition from national design organizations.
Whenever possible, the Archives includes not only finished products, but also the stories behind and evidence of the design, development, and production.
The Archives receives submissions from designers, design firms, clients, and past employees of both design firms and client companies. The graphic design advisory committee may also occasionally determine a slate of designers and organizations and invites them to submit work. Submissions are reviewed by design professionals for inclusion.
Phasing strategies may be activated as required to make certain that work can be evaluated and accessioned properly and that there’s value to Archives users along the way. While the Archives encompasses the full history of graphic design in West Michigan, it started with examples of work from the generation who began as Commercial Artists and became Graphic Designers, who were at the Archives’ inception retiring and liquidating personal archives: WORK IN PRINT THROUGH THE 80S. The 1980s were the time when designer-friendly computers and design software changed the process and the possibilities for design.
A VALUABLE RESOURCE
Design students, educators, researchers, and practitioners are the primary beneficiaries of the resource offered by the West Michigan Graphic Design Archives. The contents and services of the Archives are valuable to anyone who would like to:
Learn about graphic design as practiced by leaders in the discipline.
Be inspired by some of the best, most memorable, most effective, or most audacious examples of graphic design in our region.
Inspire others by helping to spread the word about the design contributions made by individuals and companies in our communities.
Understand how design has helped successful businesses to achieve their goals.
Appreciate the leaders who influenced the world of graphic design—from right here in West Michigan.
The Archives is housed at the Zhang Legacy Collections Center at Western Michigan University.