Haworth Corporate Identity Standards
Date 2012
Designers Armando Cajina, Lindsay Sullivan
Creative Director Armando Cajna
Writer Benjamin Buursma
Editor Andy Bauldus, Benjamin Buursma
Client Haworth
Category Identity Systems, Packaging, Technical
Developing a cohesive global brand identity gives Haworth the opportunity to build lasting recognition and truly own its brand. This brand book serves as a guiding beacon – establishing a clear foundation from which all brand expressions are shaped and ensuring consistency across every marketing and communication effort.
SizeBinder:W 8 x H 9 x D 2.5Pages:W 5.5 x H 8.5Dividers:W 6 x H 8.5
Printer/Producer Pageworks
Paper/Material Binder: Kraft board. Dividers: Linen ivory uncoated cover. Pages: White coated and uncoated cover and text.
Techniques Cover: Gray linen cloth spine with white screen printing. Covers: Screen printing, 3 colors, silver foil stamping. Tabs: Silver foil stamping, die cut and 3 hole drilled. Pages: Offset printing, 4 color process. 3 hole drilled.
Copyright Haworth
Artifact Type Original (2)
Donor Haworth
ID Number 12360







