Haworth Corporate Identity Standards
Date 2012
Designers Armando Cajina, Lindsay Sullivan
Creative Director Armando Cajna
Writer Benjamin Buursma
Editor Andy Bauldus, Benjamin Buursma
Client Haworth
Category Identity Systems, Technical
Developing a cohesive global brand identity gives Haworth the opportunity to build lasting recognition and truly own its brand. This brand book serves as a guiding beacon – establishing a clear foundation from which all brand expressions are shaped and ensuring consistency across every marketing and communication effort.
SizeBinder:W 8 x H 9 x D 2.5Pages:W 5.5 x H 8.5Dividers:W 6 x H 8.5
Printer/Producer Pageworks
Paper/Material Binder: Kraft board. Dividers: Linen ivory uncoated cover. Pages: White coated and uncoated cover and text.
Techniques Cover: Gray linen cloth spine with white screen printing. Covers: Screen printing, 3 colors, silver foil stamping. Tabs: Silver foil stamping, die cut and 3 hole drilled. Pages: Offset printing, 4 color process. 3 hole drilled.
Copyright Haworth
Artifact Type Original (2)
Donor Haworth
ID Number 12360
