A showroom for Herman Miller within one of it’s West Michigan facilities, the Pavilion displayed products and exhibits in an innovative way. An identity that was developed for the space included a wordmark, entrance sign and 12 banners, neon sign outside the cafeteria, and a store where product literature was available. Packaging was available for amenities such as scale model trucks, postcards, slide strips, and T shirts that were purchased. Information cards were posted by each product display, and nametags and buttons were given to visitors. Bright colors and simple geometric shapes were carried throughout the identity system.
Recognition Print Casebooks 8
Size Banners: W 42” x H 8‘
Paper/Material Banners: cotton fabric
Letters: metal fabrication
Techniques Colored fabric shapes were stitched to colored fabric. Palette included 12 colors.
Copyright Herman Miller Inc.
Artifact Type Original banner prototype, Pavilion entrance photograph
Donor Linda Powell
ID Number 2708