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Pavilion Wordmarks

Date 1984

Designer Linda Powell

Creative Director




A showroom for Herman Miller within one of it’s West Michigan facilities, the Pavilion displayed products and exhibits in an innovative way. An identity system was developed for the space including two variations of the wordmark, an entrance sign and 12 banners, a neon sign outside the cafeteria, and packaging for amenities such as scale model trucks, postcards, slide strips, and T shirts purchased in the Pavilion store. Information cards were posted by each product display, and nametags and buttons were given to visitors. Bright colors and simple geometric shapes were carried throughout the identity system.


Copyright Herman Miller Inc.

Artifact Type Digital Reproduction, 2 each of 2 versions. Print Casebooks 8 article

Donor Linda Powell

ID Number 3359