This logo was designed for a fictitious Herman Miller retailer to demonstrate how they could associate their identity with their status as an authorized Herman Miller retailer. A brand manual was developed showing examples of applying the their brand along with the Herman Miller brand in various formats such as ads, store signage, billboards, delivery trucks, and websites.
Copyright Herman Miller Inc.
Artifact Type Digital copies (2 each of 3 pages)
Donor Linda Powell
ID Number 2441