Retailer Brand Manual

Date 2007

Designer Linda Powell

Creative Director

Writer

Firm

Client

Category

A manual was developed for authorized Herman Miller retailers to serve as a guide in associating their identity with their status as an authorized Herman Miller retailer and giving examples of applying the Herman Miller brand in various formats such as ads, store signage, billboards, delivery trucks, and websites. Product descriptions and photographs were offered for their use, if desired. The examples were based on a fictitious retailer — Mid Mod Habitats.

Size W 8.5" x H 11"

Paper/Material White matte coated text and cover stock

Techniques Offset printing, 4 color process + 2 spot colors

Copyright Herman Miller Inc.

Artifact Type Original

Donor Linda Powell

ID Number 2443