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Joe Coffee
Date 1999
Designer Mike Gorman
Writer Karin Lannon
Firm Square One Design
Client Paramount Coffee
Category 3-D Object, Identity Systems, Packaging
When a Michigan-based roaster wanted a new package design, we saw a chance to do something much bigger – create a new brand. With its bold, attention-getting personality, Joe became an instant hit, quickly earning a spot as the best seller for our client.
Recognition AIGA 365, Featured in Wallstreet Journal Style section
Printer/Producer LynnPak
Techniques Flexography
Copyright Paramount Coffee
Artifact Type Photograph
Donor Mr & Mrs
ID Number 11305