BellHarvest Sales Identity System

Date 1987

Designer Roger Gould

Firm

Client

Category ,

Items included are the logo, business card, and mailing labels. A photograph shows application of the logo to packaging for a variety of fruits and apple cider.

The designer states that “this program was designed before the MacIntosh computer was commonly used by designers.  The items were created using a mechanical pen and circle templates and took a couple of days to complete. Today that could be done in five minutes by any third grader.”

Size Various

Techniques Logo: 2 spot colors

Copyright Not Specified

Artifact Type Original, Photographs, Newspaper article

Donor Roger Gould

ID Number 3775