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Autocam Identity

Date 1988 – 1995

Designers Leslie Black, Lin Ver Meulen, Brian Hauch

Creative Director ,

Firm ,



Identity system includes Wordmark, Identity Guidelines book, Stationery system, Journey to Perfection booklet, and Associate Reference Manual. The target in the Wordmark is symbolic of the precision parts produced by the company for the auto industry.

SizeJourney to Perfection booklet: :
W 4.5 x H 5.5
Associate Reference Manual:
W 5 x H 8

Printer/Producer Allegra, Formost Graphics Group

Paper/Material Identity system: White, uncoated text and cover. Journey to Perfection booklet: White, gloss coated text and cover. Label: Gloss MacTac pressure sensitive stock.

Techniques Offset printing, 1 or 2 spot colors. Identity Guideline book is Wire-O bound.

Copyright Autocam

Artifact Type Original, (3 sets) Identity Guidelines book (1)

Donor Leslie Black, Lin Ver Meulen

ID Number 9744