Autocam Identity
Date 1988 – 1995
Designers Leslie Black, Lin Ver Meulen, Brian Hauch
Creative Director Leslie Black, Lin Ver Meulen
Firm Leslie Black Design, Square One Design
Client Autocam
Category Identity Systems
Identity system includes Wordmark, Identity Guidelines book, Stationery system, Journey to Perfection booklet, and Associate Reference Manual. The target in the Wordmark is symbolic of the precision parts produced by the company for the auto industry.
SizeJourney to Perfection booklet: :W 4.5 x H 5.5Associate Reference Manual:W 5 x H 8
Printer/Producer Allegra, Formost Graphics Group
Paper/Material Identity system: White, uncoated text and cover. Journey to Perfection booklet: White, gloss coated text and cover. Label: Gloss MacTac pressure sensitive stock.
Techniques Offset printing, 1 or 2 spot colors. Identity Guideline book is Wire-O bound.
Copyright Autocam
Artifact Type Original, (3 sets) Identity Guidelines book (1)
Donor Leslie Black, Lin Ver Meulen
ID Number 9744