Ray Program
Date 2019
Designer Mary Balkus
Creative Director Sharon Oleniczak
Writer Lois Maassen
Firm Newell Brands Design Communications
Client Newell Brands
Category 3-D Object, Event Support, Identity Systems
The Design’s women’s group at Newell Brands was renamed RAY by the Kalamazoo team. With Ray Eames as an inspirational role model for women in design and business, chapters were soon started across the organization. As the first Employee Resource Group (ERG) to create program materials, the system was used as a template for all other ERGs.
Printer/Producer Brightformat
Paper/Material Mohawk Everyday Digital
Techniques 4 color digital, hand pressed pins, kiss-cut stickers
Copyright Newell Brands
Artifact Type Original Components (2 ea), Poster (1)
Donor Newell Brands
ID Number 10576